Behavioural Finance

Herd mentality is an individual’s natural inclination to follow a larger group’s actions, thoughts, or

Cognitive dissonance is the discomfort we feel when we simultaneously hold two or more contradictory

One key concept to understand is outcome bias, a psychological tendency to judge decisions based on

The representativeness heuristic is a mental shortcut that leads us to overestimate the likelihood of

As you begin your journey to financial freedom, it’s important first to understand some of the psychological

Have you ever felt so convinced that a past financial decision was the absolute best? That’s choice

The just world hypothesis is a pervasive belief that the world is fundamentally fair, and people get

Recency bias is a cognitive bias that causes individuals to give more weight to recent events, sometimes

One of the most critical aspects of building wealth is understanding how our minds work, which can help