Behavioural Finance

Self serving bias affects our perception of our abilities and influences our financial decisions. Understanding

The journey to financial freedom begins with understanding the biases that could impact our decision

While it’s essential to maintain a positive attitude and a hopeful outlook, sometimes our natural inclination

Welcome to understanding normalcy bias and how it impacts your personal finance decisions. You may be

Welcome to a new world of possibilities, where you’ll embark on a journey to build wealth and attain

Imagine you’re at a crossroads in life, and you’ve decided to take control of your financial future

ContentsIntroduction: The Endowment Effect and Personal FinanceThe Psychology Behind the Endowment EffectHow Ownership Skews … Read more

You’re about to embark on a journey to transform your financial situation and secure a prosperous future

Loss aversion is a powerful psychological force that influences financial decisions. At its core, it’s …

In personal finance, knowledge is power, and understanding the psychology behind our decisions is crucial …